As the first truly data-driven creative studio, TONIK+ is guided by both Art & Science. Our award winning creative team employs actual video consumption data. Taking the guesswork out of the way creative projects have been greenlit in the past.
Our content recommendation engine sorts large data sets into groups that share certain affinities and characteristics, through a combination of various data feeds including social sentiment and Youtube data. We are able to identify and understand key data points that help inform our creatives before they begin their creative process. Once the creative is pushed live, the TONIK+ Recommendation Engine identifies top performing creative and optimizes to maximize reach and effectiveness.