TONIK+ was engaged to analyze trailers, spots and featurettes for Terminator: Dark Fate to determine which scenes, objects, themes, and characters would drive organic and paid media performance on Facebook and Instagram

General Motors engaged TONIK+ to develop a compelling media and creative strategy across Facebook & Instagram with the goal of driving traffic to each of the 20 Detroit DMA dealership websites effectively and efficiently

TONIK+ analyzed paid media performance of the Good Boys green-band and red-band trailers and used our insights to create data driven assets for ticketing campaigns

TONIK+ was engaged by Cox Communications to analyze their “Grandstories” video and uncover insights around best-performing scenes to inform creative that will help drive awareness and intent to view the series

FOX worked with TONIK+  to address challenges surrounding trailer resonance, with a goal of increasing video engagement, view rate, and completion rate