Like A Boss

Paramount Pictures

Paramount Pictures engaged TONIK+ to analyze several trailers and spots with the goal of increasing awareness and driving ticket sales leading up to the release of Like A Boss.

Cox Grand Stories

Cox Communications

TONIK+ was engaged by Cox Communications to analyze their “Grandstories” video and uncover insights around best-performing scenes to inform creative that will help drive awareness and intent to view the series

Terminator: Dark Fate

Paramount Pictures

TONIK+ was engaged to analyze trailers, spots and featurettes for Terminator: Dark Fate to determine which scenes, objects, themes, and characters would drive organic and paid media performance on Facebook and Instagram

Detroit Metro GMC

GMC Buick

General Motors engaged TONIK+ to develop a compelling media and creative strategy across Facebook & Instagram with the goal of driving traffic to each of the 20 Detroit DMA dealership websites effectively and efficiently

Good Boys

Universal Pictures

TONIK+ analyzed paid media performance of the Good Boys green-band and red-band trailers and used our insights to create data driven assets for ticketing campaigns


20th Century Fox

FOX worked with TONIK+ to address challenges surrounding trailer resonance, with a goal of increasing video engagement, view rate, and completion rate