The Ask

TONIK+ was engaged by Cox Communications to analyze their “Grandstories” video to uncover insights around best-performing scenes and inform creative that will drive awareness of the series with a goal of driving reach that scales.

The Result

Overall, TONIK+ creative drove higher engagement and lower cost per metrics than the client’s original video, including 151% more engagement, 9% cheaper cost per completed video, and nearly double the views per dollar spent.

+227%

Increase in 2-second continuous video views for TONIK+ creative over non-TONIK+ creative

+151%

Increase in engagements for TONIK+ creative over non-TONIK+ creative

Cost per View

69%

Lower than non-TONIK+ creative

Video Completions

11%

Over Non-TONIK+ Creative

video
Larry :30 View Original
video
Larry :15 View Original
video
Young :15 View Original