TONIK+ was engaged by Cox Communications to analyze their “Grandstories” video to uncover insights around best-performing scenes and inform creative that will drive awareness of the series with a goal of driving reach that scales.
Overall, TONIK+ creative drove higher engagement and lower cost per metrics than the client’s original video, including 151% more engagement, 9% cheaper cost per completed video, and nearly double the views per dollar spent.
Increase in 2-second continuous video views for TONIK+ creative over non-TONIK+ creative
Increase in engagements for TONIK+ creative over non-TONIK+ creative
Over Non-TONIK+ Creative
Cost per View
Lower than non-TONIK+ creative