The Ask

TONIK+ analyzed paid media performance of the Good Boys green-band and red-band trailers targeting A13-34 and R-Rated Comedy Enthusiasts. Driving insights from our analysis, we were tasked to create informed, remixed assets for ticketing testing on Facebook.

The Result

TONIK+ used a strategy of creating 0:15 videos which focused on top-performing scenes discovered in our analysis, including shorter remixes around long-form jokes, Seth Rogen, and “mini trailers” designed to establish the plot while featuring a set piece.

Looking at creative performance independent of spend, impressions, audiences, and date, the top TONIK+ ads drove lookups 72% above the baseline and TONIK+ ads comprised 70% of top performing creatives.

36%

TONIK+ Average Video Completion Rate over baseline

70%

of top performing ads were TONIK+ creative

VCR

56%

“Juicebox” :06 (4:5)

Over Baseline

VCR

48%

“Nympho” :06

Above Benchmark

VCR

39%

“Child Proof” :06

Above Benchmark

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Juicebox :06 View Original
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Nymphomaniac :06 View Original
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Childproof :06 View Original