TONIK+ analyzed paid media performance of the Good Boys green-band and red-band trailers targeting A13-34 and R-Rated Comedy Enthusiasts. Driving insights from our analysis, we were tasked to create informed, remixed assets for ticketing testing on Facebook.
TONIK+ used a strategy of creating 0:15 videos which focused on top-performing scenes discovered in our analysis, including shorter remixes around long-form jokes, Seth Rogen, and “mini trailers” designed to establish the plot while featuring a set piece.
Looking at creative performance independent of spend, impressions, audiences, and date, the top TONIK+ ads drove lookups 72% above the baseline and TONIK+ ads comprised 70% of top performing creatives.
TONIK+ Average Video Completion Rate over baseline
of top performing ads were TONIK+ creative
“Juicebox” :06 (4:5)
“Nympho” :06 (4:5)
“Molly” :06 (4:5)
“Child Proof” :06 (4:5)