The Ask

TONIK+ was engaged to analyze eight (8) promotional videos for Like a Boss to determine which scenes, objects, themes, and characters would drive organic and paid performance for six (6) targeted audiences across Facebook, Instagram, Snapchat, and YouTube. The goal was to increase awareness and drive ticket sales leading up to the movie release. TONIK+ success was measured by View Rate, Video Completion Rate, Engagement and Clicks.

The Result

TONIK+ ads exceeded campaign benchmarks for every audience targeted across Facebook, Instagram, Snapchat, and YouTube. Our best-performing creative lifted Video Views on Snapchat an astounding 708% above baseline and 206% for Video Completion Rate. On average, TONIK+ creative outperformed the baseline by 13% for Video Completions and 14% for Clicks.

708%

Video Views over Baseline per $1000 Spent
(“Cuca” 9:16 :06 Snap)

216%

 Above baseline for Clicks (Engagement)

Views (Snap)

708%

“Cuca” :06 (9:16)

Over Baseline

Views (IG)

115%

“Cake” :15 (9:16)

Above Benchmark

Views (FB)

98%

“We Got This” :15 (9:16)

Above Benchmark

VCR (FB)

109%

“We Got This” :15 (9:16)

Above Benchmark

video
Cuca :10 View Original
video
Cake :15 View Original
video
We Got This :15 View Original