The Ask

TONIK+ acted as an extension of Paramount’s digital marketing and media teams by providing always-on analysis of Love And Monsters videos, giving insights about what parts of the trailer and promotional content were resonating best and turning those learnings into fresh, new ads for Facebook, Instagram, and Snapchat in order to generate awareness and drive purchase intent for the film.

Completions

12%

Facebook Overall

Over Baseline

Completion Rate

8%

Facebook Overall

Over Baseline

Views

25%

Instagram Overall

Over Baseline

Completions

38%

Instagram Overall

Over Baseline

Completions

59%

Snapchat Overall

Over Baseline

Completion Rate

41%

Snapchat Overall

Over Baseline

video
Samurai :10 View Original
video
Instincts :10 View Original
video
Tom Cruise :30 View Original
video
Instincts :30 View Original
video
Bunker Breach :30 View Original
video
Yelling Like A Girl :30 View Original