The Ask

TONIK+ partnered with Paramount’s digital marketing and media teams to build a compelling campaign to generate awareness and purchase intent for the Spontaneous film. TONIK+ provided always-on analysis of trailers and other promotional content, giving insights about what elements of the creative was resonating best and turning those learnings into new assets for use across Facebook, Instagram, and Snapchat.

Completions (FB)

43%

Average Overall

Over Baseline

Completion Rate (FB)

20%

Average Overall

Over Baseline

Completions (IG)

3%

Average Overall

Over Baseline

Completion Rate (IG)

5%

Average Overall

Over Baseline

Completions (Snap)

241%

Average Overall

Over Baseline

Completion Rate (Snap)

197%

Average Overall

Over Baseline

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Caitlyn :30 View Original
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Shoes :10 View Original
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Tests :10 View Original