The Ask

FOX was interested to see the value in remixed creative and utilizing TVI, and we turned trailer assets into video ads on Facebook, Instagram, and Twitter for the release of Stuber with a goal of driving greater interest and ticket sales for the release of the film.

The Result

We analyzed the trailers using TVI and implemented a strategy of sequencing specific jokes and top performing scenes discovered through the analysis, with an emphasis on short form content that could be run at a high frequency. The TONIK+ creative significantly outperformed FOX’s view rate and completion rate benchmarks on every platform, resulting in double-digit performance improvements across the board.

VTR

38%

“Dad” :15

Above FB Benchmark

VTR

41%

“Redband” :15

Above TW Benchmark

VTR

35%

“Complicated Man” :15

Above TW Benchmark

VTR

14%

“Uber Fun” :15

Above IG Benchmark

video
Dad :15 View Original
video
Complicated Man :15 View Original
video
Uber Fun :15 View Original