The Ask

TONIK+ was engaged to analyze two trailers and a Comic-Con featurette for Terminator: Dark Fate to determine which scenes, objects, themes and characters would drive organic and paid media performance. The insights gathered informed creative remixes for four (4) targeted audiences across Facebook and Instagram.

The Result

TONIK+ ads exceeded campaign benchmarks for every audience across all platforms, with the top three performers in driving Clicks For Tickets all being TONIK+ creative with an average lift of 257%. Video Completion Rates were also improved, with TONIK+ spots outperforming the baseline by 14%, and overall value add on every media dollar was 43% return on ad spend.

+381%

Clicks over baseline for the best performing TONIK+ creative (“La Misión de Dani” :15)

+112%

Over baseline TONIK+ creative, while non-TONIK+ creative averaged 31% over baseline

VCR

14%

“La Misión de Dani” :15

Over Baseline

VCR

7%

“Judgment Day” :15

Over Baseline

video
La Misión de Dani :15 View Original
video
Reckoning :10 View Original
video
Judgement Day :15 View Original